Brand

Ellipsis brand assets

Logos, the bot icon, app icons, and our primary brand colors. Use these when you write about Ellipsis, build an integration, or put us in a deck.

Download brand assetsDocumentation

Logos

The horizontal lockup is the preferred logo. Reach for the bot icon only when the full lockup would render too small to read. Keep clear space around every logo and never recolor, stretch, or add effects to the mark.

Ellipsis horizontal lockup
Horizontal lockup
Preferred. Icon + wordmark, transparent background.
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Ellipsis compact lockup
Wordmark + icon (compact)
Transparent background, tighter padding.
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Ellipsis bot icon
Bot icon
The standalone mark. Use where the wordmark would be too small.
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Ellipsis app icon
App icon
Gradient mark on a white, rounded tile — for app stores and avatars.
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Colors

Our primary brand color is Ellipsis Blue (#175173), paired with Deep Blue (#0E3A52) for hovers and emphasis. Ink and off-white carry text and backgrounds.

Primary
Ellipsis Blue
#175173
Primary (dark)
Deep Blue
#0E3A52
Text
Ink
#171717
Background
Off-white
#FAFAFA

Usage

  • Use the horizontal lockup wherever it fits.
  • Keep clear space around the logo equal to the height of the bot icon.
  • Don't recolor, rotate, stretch, or add shadows to the mark.
  • Place logos on backgrounds with enough contrast — white or off-white is safest.

Need a format we don't list here? Email team@ellipsis.dev.